Ecommerce has certainly forked a winning entry into the growth of the retail sales arena worldwide. In fact, online sales have been booming with the likes of Walmart and Amazon taking over the scene. The one-stop-shop and online concept of these retail giants is a huge hit that a lot of brick-and-mortar businesses are experiencing how it is to play David in the game of Goliaths.
David Vs. Goliath Arena
However, David won over Goliath so there is always a strong fighting chance for every business. Amazon and other online businesses capitalize mostly on their flexible international shipping policy and lightning-speed shipping. This is in addition to offering customers competitive prices plus free shipping and the incredibly short turnaround times for delivering which spans for just about 1 to 2 days.
Businesses have remained competitive even with these giant online retailers around by offering excellent customer service, great customer experience, and about the same shipping rates. However, e-commerce shipping strategies have also evolved tremendously and quickly over the years – especially with the integration of automation – which makes a lot of customers increasingly demanding perks and advancements.
So, it’s really a matter of what business can provide the best deals online. The challenge here is how to remain on equal footing or even surpass the big players online.
Why You Need An International Shipping Policy for Your Business
International shipping policies are critical so your customers would have a clear and formal policy or guideline on how your business goes about with the shipping process. Migrating your business online certainly has its competitive edge because you get to snag on the advantage of the flexibility and the ability to optimize processes so you are able to ship within a considerable time frame or the quickest option available.
Basically, an International Shipping Policy should be able to provide your customers with information on the following:
· In general, this should inform your customers about available shipping options. Are you offering local/domestic, international, standard, overnight, airmail, et cetera?
· Rates for each shipping option.
· Delivery time frame or duration of shipping for each shipping mode.
· Handling time (this accounts for the time when order is placed up to the time that of shipment).
· Cutoff time for placing orders (to be counted in on that specific business day).
· Delivery restrictions.
Focus On Customer Engagement and Communications
Customer communications or engagement is the main focus in providing an international shipping policy or a general shipping policy for that matter. In this way, you are setting clear expectations from the very start.
It does not just boost customer confidence in transactions but the clear shipping policy allows you to reduce overwhelm and complication in the entire checkout process. This, in turn, converts into more revenue for your business with very few to zero abandoned carts.
A detailed international shipping policy provides customers clarity in the shipping options, payments, returns, costs, and other important information that a customer needs in order to make a well-informed decision of whether to go about with business or seek better alternatives elsewhere. So, this is very crucial indeed for a shipping company.
More so, keeping your international shipping policy page comprehensive and up-to-date will help keep your customers informed. This would also provide them a quick and accurate overview of your international shipping policy right when and where they need access to it. You should provide links to your international shipping policy page.
Having an international shipping policy is one of the standard best practices in e-commerce. This is where you get to communicate to your customers certain guidelines like minimum order or size required or if you only ship to particular countries.
If your e-commerce site becomes too confusing or complicated to figure out details like the costs or the schedule or duration of shipping then your customers would probably just look elsewhere for business. Breaking down information into bite-sized pieces would make it an easy read for your customers.
Tracking Performance Metrics
Once you have your international shipping policy page ready, you can now easily track its performance. Keep an eye on your sales funnel and most especially the abandoned carts. You will see if your customers actually complete the carts or have some delays in doing so.
This will allow you to gauge customer response and efficiency. This will measure if you are effectively communicating your shipping policy. Expanding your business needs that bold move. Going from one point to the next could be a scary jump but it’s going to be well worth the leap over the long haul.