Is there a shortcut to scaling fast? Many digital CEOs today are looking at the right direction to advance their businesses by looking at online customer shopping habits and behavior. E-commerce has been very phenomenal and explosive over the years that it has significantly blurred the line between shopping online and shopping in brick-and-mortar stores.
Online shopping has made it possible to shop using computers, laptops, or mobile devices. This has literally and figuratively brought shopping right at your fingertips. However, the biggest dilemma by many digital entrepreneurs is to find out what makes their customers tick.
You see, even if you are able to build the biggest e-commerce site in the world but fail to identify online shopping habits and behavior of your customers then this won’t make a paramount difference in your sales.
Understanding Big Data on Customer Online Shopping Habits and Behavior
Learning to understand the buying process which also involves the big data of how your customer behave online or specifically their shopping habits and behavior can help you align your products and services to their exact needs and demands. You need to provide them not just solutions but also alternatives.
Paying close attention to what your customer wants and also into their online shopping behavior will increase your targeted sales. The goal here is not just to attract new customers but to gain repeat or loyal buyers. E-commerce has created this shift into retail that has placed a different classification into customer retention and loyalty.
In a 2018 Forrester Mobile Web Report, the study reveals that around 1/3 of retail sales in the United States in 2018 will be done via mobile. In fact, mobile devices are now used in the different levels of the buying process – from discovering new products to making the purchase.
While it is true that e-commerce stores are now leading the shopping scene, combining both online and offline channels can actually optimize the buying experience of your customers. Both have their own benefits that can play up to the advantage of many consumers who are looking at both convenience and also the humanized aspect of shopping.
They would have increased peace of mind with a brand that has both a physical store and a virtual shop especially in case they would encounter issues or feel dissatisfied with the product.
A Shift to an Omnichannel Platform
This generation is able to shop from any device or even multiple devices at the same time. Having tons of options allow customers to enhance flexibility in shopping. With multi-device shopping, businesses should be able to align or optimize their e-commerce sites to suit both mobile devices and desktop users. This allows an optimal and versatile shopping experience for all customers.
Customers Can Change Their Mind All the Time
There is a very tight competition right now with e-commerce stores. The good news is that customers have become heavy shoppers than before. However, with a multitude of options available, customers can easily shop around for far better offers or prices than what you have in your store. The ability to shop on mobile apps or devices makes it easier to target shoppers with attractive deals or offers.
The challenge here is how to gain a huge share of buyer attention in the early stage of the buying process or while customers are still shopping around for deals. Remember that you are fighting for your customer’s attention together with other online shops that could have the exact products they are interested in. Here is where you bargain for attention with better offers. You have to be able to hook your customers at an early point in the shopping process to increase your chances of making a sale.
Personalization is Still on Huge Demand
People are naturally born to be attention-seekers. It’s not just part of that narcissistic tendency to feel recognized but that natural inclination or instinct that gravitates towards personalization. Customers would always be attracted to a personalized or customized shopping experience.
Customers would normally want to shop at online stores that are able to personalize their shopping journey. Many digital marketers recognize this and they designed a personalized customer experience that resonates with their customers at every stage of the sales funnel.
Customers Put More Value on Privacy Now More Than Ever
Big data is huge. It’s in fact a social currency that every digital marketer is trying to decipher to take the cue of what customers want. However, in the advent of enabling personalization, customers still value their privacy a lot more now that most transactions are done online.
Customers want their privacy and preferences respected. They still hate spams and their emails being sold elsewhere. While personalization is a huge takeaway in the shopping experience, managing their privacy and personal data securely is one way to win their trust and confidence in your buying process.
Word-of-Mouth Advertising Has Become Part of a Digital Social Norm
Social sharing has become a social activity now even when it comes to shopping adventures. In fact, word-of-mouth advertising never gets old with today’s generation because practically anyone can be a social media influencer in reviewing products and brands.
Many shoppers now rely on checking online or social media reviews on specific brands or products and services before they actually make a purchase. Do you know that a lot of shoppers really depend on these reviews and trust ratings from consumers themselves and don’t rely on what the brand advertisers say?
Your online reviews can make or break your business. This can shape customer’s views and opinions of your products and affect the buying process. Technology has created a heightened response and resourcefulness when it comes to having well-informed decisions.
Many shoppers are now more vigilant or proactive when it comes to their shopping decisions. They take in as much information as possible and make a decision out of that data. Their expectations are also higher than usual because of having more options in the digital marketplace. There is a continuous evolution process going on with the shopping norm and its taking shape as the digital landscape grows.